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A great idea requires resilience, persistence, and effective marketing for success, as highlighted by former GE vice chair Beth Comstock, who defines a "changemaker" as someone willing to take risks to achieve their vision.
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The term "onlyness," coined by marketing expert Nilofer Merchant, highlights that each individual's unique qualities represent irreplaceable value in any industry, setting them apart from the competition.
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Charlene Li emphasizes that instead of mastering specific social media tools, leaders should prioritize engaging their audience through strategic listening, informed priority-setting, and effective communication, as social media platforms will continue to evolve.
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To engage your audience effectively, psychologist Robert Cialdini suggests using "pre-suasion" to prime them with subtle cues, ensuring they are receptive to your stories and emotional appeals.
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Gary Vaynerchuk, known as Gary Vee, challenges the notion that professional success must be a choice between financial gain and positive impact, emphasizing that caring for customers and employees can be central to entrepreneurship and legacy-building.
The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.
Warren Buffett famously noted that Berkshire Hathaway would “never depend on the kindness of strangers to stay in business.” Startups take note.
In new business use cases where AI is the default, the potential results are phenomenal — but humans should play a key strategic role.
6mins
Will Guidara, owner of iconic restaurants such as Eleven Madison Park, explains how hospitality is the number one thing that can help your business truly succeed.
How to juggle while walking a tightrope — at work.
A team of scientists has warned that marketers seek to advertise in our dreams. Will our sleep be commercialized against our wishes?
Self-help gurus for the digital age.
The rewards price to get a free cup of hot coffee at Starbucks is going up.
Here's how to avoid getting duped by the "dark patterns" of online businesses.
Million Stories
Dogs are seen as more likely to leap without looking – possibly a trait shared with their owners.
New ideas inevitably face opposition. A new book called "The Human Element" argues that overcoming opposition requires understanding the concepts of "Fuel" and "Friction."