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2mins
A departure from the triumphalist account.
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A people without a collective memory is a people without a collective identity.
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DiSesa hopes that she is remembered for fighting for women in the workplace.
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Packaging a product is a collaborative process, DiSesa says.
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The question is, Am I a brand?
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Clients spent lots of money to make sure that ads are effective.
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Advertising also creates a lot of jobs.
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You can't sell somebody something they don't want, DiSesa says.
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DiSesa shares her thoughts on Facebook.
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Big clients have big needs, says DiSesa.
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Effective advertising, DiSesa says, changes behavior.
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Men respond to kindness, not criticism.
