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Fredrik Carlstrom discusses the cultural transition from Sweden to the United States.
The "ideal" of America has been successfully marketed, says Fredrik Carlstrom.
4mins
Fredrik Carlstrom talks about his entrepreneurial beginning
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Fredrik Carlstrom discusses his role in uniting an advertising agency with a production company.
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Fredrik Carlstrom explains that people do not want to get hit over the head with an advertisement.
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It is important to figure out what the competition is doing, says Fredrik Carlstrom.
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My creative process is to panic, says Fredrik Carlstrom.
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It is important not to take yourself too seriously, says Fredrik Carlstrom.
4mins
Carlstrom talks about launching a magazine about print advertising.
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According to Fredrik Carlstrom, the Internet allows advertising to reach almost anyone.
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Find the best person for the job, says Fredrik Carlstrom, and stay out of the way.
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Fredrik Carlstrom's advice: at least try to be ethical.
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Fredrik Carlstrom explains that a broad target audience allows advertisements to be more specific.
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Fredrik Carlstrom says: "We have better people"
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Fredrik Carlstrom discusses the trouble with politics.
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Having grown up overseas, Scott Kleeb, sees the world from a variety of perspectives.
3mins
When our allies give us the cold shoulder it is a red flag, Scott Kleeb notes.
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By looking abroad, Obama may have lost his shine with a homegrown constituency, Scott Kleeb says.