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A library of interviews with the world’s biggest thinkers.
3mins
Fredrik Carlstrom explains that people do not want to get hit over the head with an advertisement.
2mins
It is important to figure out what the competition is doing, says Fredrik Carlstrom.
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My creative process is to panic, says Fredrik Carlstrom.
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It is important not to take yourself too seriously, says Fredrik Carlstrom.
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Carlstrom talks about launching a magazine about print advertising.
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According to Fredrik Carlstrom, the Internet allows advertising to reach almost anyone.
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Find the best person for the job, says Fredrik Carlstrom, and stay out of the way.
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Fredrik Carlstrom’s advice: at least try to be ethical.
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Fredrik Carlstrom explains that a broad target audience allows advertisements to be more specific.
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Fredrik Carlstrom says: “We have better people”
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Fredrik Carlstrom discusses the trouble with politics.
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Having grown up overseas, Scott Kleeb, sees the world from a variety of perspectives.
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When our allies give us the cold shoulder it is a red flag, Scott Kleeb notes.
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By looking abroad, Obama may have lost his shine with a homegrown constituency, Scott Kleeb says.
4mins
Scott Kleeb forsees a solution to many problems in reducing our dependency on foreign oil.
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Scott Kleeb notes a direct relationship between an authoritarian Russia and a lack of diplomatic leverage.
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Ideas and entrepreneurship are the keys to preventing us from returning to the mistakes of the early 80s, Scott Kleeb says.
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Look no further than the Cornhuskers to understand politics, Scott Kleeb says.