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The newest essays, interviews, and features from Big Think.
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Not all creative people are creative “direct material.” In order to be a creative leader, says Nina DiSesa, you have to keep your brain neatly divided in half.
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The creative mind is the most illusive thing.
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You have to have some creative credentials yourself, DiSesa says.
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People are afraid to be led by someone who isn’t decisive.
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Advertising is an art form, too, DiSesa says.
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Look for the unexpected, DiSesa says.
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DiSesa talks about making the famous “Priceless” commercials, start to finish.
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The best thoughts come in the bathroom.
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Is there an advertising personality?
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The chairman of McCann Erickson never thought she’d end up there.
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It’s important not to be an alarmist, but it’s important to be alarmed, Copeland says.
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Two years ago, environmental consciousness was a luxury, says Copeland.
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Ultimately, it’s about self-preservation.
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We need to engage the political end of the spectrum, Copeland says.
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We need business, government and individuals to cooperate actively, Copeland says.
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There’s a danger that this too will fade in our consciousness, Copeland says.
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It took far more than that, Copeland says.
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It’s hard to have a dialogue of conservation when renewable energy technology is still in its infancy, says Copeland